As an avid reader and writer, I’m always drawn to stories. Not just any story, but stories with meaning, purpose and soul. Ever since I was young, there was something about the old world that fascinated me and I couldn’t get enough of it in film, books and folktales.
From traditional proverbs and biblical scripture, to Aesop’s fables and Hans Christian Andersen’s fairytale, stories are how I understand my place in the world and what shapes my worldview.
In this fast-paced digital age where everything seems temporary and fleeting, I find myself appreciating the old world even more. There’s something pure, untainted and timeless about tradition and family heritage, which is even more valuable today than ever before.
This is why I appreciate heritage family brands like Ivory- a brand staying true to its original promise of pure, clean and simple ingredients for 138 years.
I remember using Ivory soap as a young girl. My mother always made sure our bathroom drawers were stocked with Ivory products.
They say fragrance triggers powerful memories and emotions in us. This explains why to me, Ivory is more than just soap- it’s a piece of my childhood that shaped my identity as a woman, mother and wife.
I’m delighted to witness my favorite childhood brand debuting brand new packaging- evocative and vintage-inspired but with the same trusted formula. With its pure ingredients and simple formulation, it’s no wonder Ivory has been trusted by families for many generations.
I’m delighted to witness my favorite childhood brand Ivory debuting brand new packaging- evocative and vintage-inspired but with the same trusted formula. With its pure ingredients and simple formulation, it’s no wonder Ivory has been trusted by families for many generations.
Ivory’s Original 3-bar is the same pure soap with a new look, offering a pure clean for generations for families like mine. We also enjoy Ivory Original Body Wash which offers a gentle clean for my children.
Ivory is not just a soap that floats or is 99.44% pure. Ivory products are free of dyes and heavy perfumes and reflects 138 years of experience in creating gentler products families can trust.
The Ivory Free & Gentle Body Wash with Pear & Sandalwood is formulated to cleanse and nourish skin with the fresh scent of pear and sandalwood. The body wash contains the #1 Dermatologist-Recommended moisturizing ingredient.
Most importantly, Ivory is a brand I can trust the way my mother did when I was once a little girl. Today I feel fortunate to be able to use the same soap I used as a little kid and bathe my little ones with it without worrying about harmful, unnecessary ingredients.
The soft, nostalgic fragrance of Ivory reconnects me to my childhood memories, and it brings me so much joy to be able to use the same product on my own children.
The soft, nostalgic fragrance of Ivory reconnects me to my childhood memories, and it brings me so much joy to be able to use the same product on my own children.
One thing busy motherhood has taught me over the years is less is more and simple living is the best solution to the busyness of modern life. Achieving the perfect balance in motherhood is harder than we think, perhaps impossible. But thanks to brands like Ivory, I’m one step closer to achieving simplicity and recreating a story connecting me to my family heritage.
Did you use Ivory as a child? If so, what kind of memory or story is associated with this heritage family brand? Please share your thoughts in the comments below!
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This is such a sweet story and I love this memory you have growing up. Beautiful pictures Angela too.
xx, Nicole
Thank you Nicole. Hope you have a lovely weekend!